Our Experts

Design Department

Alicia Erickson, Store Manager/Design Consultant

Alicia’s ultimate goal as the Store Manager is to provide an environment that will completely exceed customer expectations to a new level. It starts with pairing each customer with a Design Consultant, and ends with a wonderful experience and the customer’s dream space.

As a Design Consultant, Alicia has over 15 years of experience.  Her objective is to take a customer’s vision and build onto it to create a space that is even more incredible than what the customer could have imagined. Alicia is passionate about keeping up with the latest products in the industry. She craves to originate new and innovative designs, tailored to each individual that will truly transform anyone that encounters them.


Berit Rosenberg, Assistant Manager/Design Consultant

Berit Rosenberg is our Assistant Manager and one of our Design Consultants. Berit is an AKBD certified kitchen and bath designer.  She has over 15 years of experience in the field and takes pride in designing kitchens beyond the customer’s expectations. Berit enjoys combining flooring, cabinetry, lighting and tile to give the customer a complete design/remodel plan.


Jack Dunphy, Design Consultant

Jack Dunphy is a Design Consultant. Jack has degrees from Bemidji State University in Business Administration and Math.  Jack has over 40 years of experience in the building and remodeling industry.  He specializes in flooring, ceramic tile, plumbing fixtures and showers. Jack is unmatched in his technical knowledge on materials and labor.